This project was with Flannels, A fashionable clothing online store based in the US. The requirements of this project are to set up ecommerce conversion tracking with Google Analytics 4 and Google tag manager.

I have successfully set up all the necessary events and conversions with dynamic value parameters.

The events are the following:

• Implement Data-layer on the Website (WordPress + Shopify).

• page_view Event from Browser and Server-Side

• view_item Event from Browser and Server-Side

• add_to_cart Event from Browser and Server-Side

• begin_checkout Event from Browser and Server-Side

• purchase Event from Browser and Server-Side

• View_item_list Event from Browser and Server-Side

• view_cart Event from Browser and Server-Side

• Select_item Event from Browser and Server-Side

• add_shipping_info Event from Browser and Server-Side

• add_payment_info Event from Browser and Server-Side
  
  

  After completing the configuration part I checked the performance with Google analytic debug view and ensured all the events and configurations are firing properly

  
  

Skills and deliverables

• Tracking Goals Setup

• Google Analytics

• Analytics & Tracking Setup

• Google Tag Manager

• Google Analytics Report