This project was with an ecommerce business for their Google Ads Conversion Tracking.
I have provided them with the GA4 Conversion Tracking also.
Conversion Tracking was done for the Browser and server side to avoid any kind of data mismatch or data loss.
At fast I have set up the browser and server container in the Google tag manager.
Established the configuration between them and make sure the data collection process working properly.
Configured all kinds of triggering conditions and applications
Arranged different kinds of variables to pull out information from the Purchase field or the form field.
Apply it custom HTML and Customs have a script code for the special case of conversion tracking.
Finally checked and confirmed all the conversion tracking events working properly for the public view.
It was a great short-term project and I am also working with them for their Google ads management on ongoing basis.





